Image treatments.
One unified look for every photo, so the site calms down and the orange stays the only colour on the page. Same shots under each option. Pick one and it becomes the system.
One image, every treatment
Full colour
As shot. Where we are now.
Muted + warm wash
Desaturated and calmed, a hint of warmth left in.
Black & white
Neutral, editorial.
Duotone — warm
Ink-brown shadows to warm cream. (my pick)
Duotone — slate
Cool ink to cool paper.
Does it hold across trades
Full colour
Muted + warm wash
Black & white
Duotone — warm
Duotone — slate
In context, with the orange
WELX
Freedom to coach.
Start free
Full colour
WELX
Freedom to coach.
Start free
Muted + warm wash
WELX
Freedom to coach.
Start free
Black & white
WELX
Freedom to coach.
Start free
Duotone — warm
WELX
Freedom to coach.
Start free
Duotone — slate
Why a treatment helps
With the photo pulled to one tone, the app screen and the orange become the only colour in view. The eye goes straight to the product and the action.
